Black and white photo of a woman in an Adidas jacket, white tee, and jeans sitting against a wall.

 

Behind the lens of the latest collection.

 

FLE FLE // FASHION EDITORIAL

Fashion is not just about the garments; it is about the attitude of the person wearing them. The focus here was on capturing the raw character and the tactile details of the clothing, keeping the atmosphere authentic rather than overly polished. It is about the movement, the light, and the presence of the subject in the frame.


This editorial series was shot for Flefle, documenting their latest collection. We captured both portrait-style shots and lifestyle imagery to showcase the brand's identity. The result is a grounded take on fashion photography, focusing on how the clothes live and move in an everyday setting.

Black and white photo of a person walking away wearing a Puma varsity jacket with flowing blonde hair.
Black and white photo of a person wearing an Adidas branded suit jacket holding a striped bag.
Woman wearing navy Adidas Originals blazer with red and white three stripes detail, leaning against stone wall.
A person sipping coffee from a white Cafe Canele paper cup.
Blonde woman in striped blazer holding coffee cup and newspaper near crosswalk.
Woman in Adidas blazer with red stripes holding coffee cup, wearing white top and jeans, with patterned bag.
Young woman in black Adidas tracksuit with neon green stripes crouching on stone steps outside a classic building.
Woman posing outdoors in black cropped Adidas jacket with neon stripes and wide-leg trousers.
Smiling blonde woman in oversized blazer and wide-leg jeans leaning against stone columns outdoors.
Close-up of woman wearing houndstooth blazer with RE/FLE label over lace bralette and jeans.
Black and white photo of woman in oversized houndstooth blazer with striped cuffs, hands crossed over chest.
Smiling blonde woman in black midi skirt and white blouse laughing outdoors on steps, black and white photo.
Blonde woman in beige blazer with orange Puma bag raising arm in urban park setting, rear view.
Black and white photo of woman in Adidas jacket, white tee, and jeans sitting on steps.
Blonde woman in beige blazer, white crop top, black culottes, holding red Puma bag, posing by scaffolding on city sidewalk.