Woman with pink nails holding a yellow mango popsicle up to her lips, wearing a gold chain necklace.

 

Translating flavor into imagery.

 

FRUUJI // CAMPAIGN PHOTOGRAPHY

Freshness, softness, and vibrant fruitiness. For the Fruuji brand launch, we built the visual foundation from the ground up. Developing the mood, color palette, and styling to capture the brand's core identity. The result is a series of product and lifestyle images that feel as honest as they are bold.


A collaboration with Tasty Lemon, this campaign was produced to deliver a cohesive visual language for the brand's rollout. Focused, clean, and crafted for impact.

Happy young man smiling with raspberry in mouth outdoors.
Woman sensually licking a yellow mango popsicle with pink nails against a dark background.
Woman in yellow bikini top holding two halves of a fresh passion fruit with pink manicured nails.
Young woman holding sunflowers bouquet and mesh bag on city street.
Two teens laughing and eating colorful ice cream bars outdoors near a yellow car on a sunny day.
Smiling blonde woman holding two halves of passion fruit over her eyes outdoors in summer.
Smiling young man holding an armful of fresh mangoes and tomatoes at an outdoor market.
Young woman licking a pink ice cream bar while holding a bouquet of pink peonies wrapped in brown paper.
Young couple laughing while holding fresh fruits at outdoor market.
Happy blonde woman laughing while eating a yellow mango ice cream popsicle outdoors.
Two friends smiling and sharing a Fruuji raspberry fruit sorbetus ice cream cup outdoors.