Black and white photo of women exercising in a dark fitness studio with neon lights in the background.

 

BRAND PHOTOGRAPHY

 

THE CLB

Heavy beats, neon light, and raw physical energy. Photographing for THE CLB is all about capturing the pulse of the room. The goal was to stay away from clinical, bright fitness imagery and instead focus on the sweat, the community, and the unpolished intensity of the workouts. It’s bold, fast-paced, and built on atmosphere.


This commercial series was shot for The BTY CLUB during their recent transition and evolution into THE CLB. The imagery documents the signature group workouts, trainer profiles, and lifestyle content, providing the brand with a cohesive visual toolkit for their new digital identity and club rollout.

People raise hands in front of illuminated THE CLB sign under blue stage lights during a fitness class.
Black and white photo of women exercising in a dark fitness studio with neon lights in the background.
Muscular man performing barbell squats in a dark gym, black and white photo.
Women doing kettlebell lunges during a group fitness class in a dark gym, black and white photo.
Black and white motion blur photo of people exercising with kettlebells in a dynamic fitness class.
Woman performing sit-ups with a dumbbell overhead in a dark gym class, black and white fitness photo.
Fit woman with toned abs in black sports bra and AYBL leggings holding a weight plate.
Group fitness class at The CLB studio with participants in downward dog pose under dramatic blue stage lighting.
Woman performing a barbell squat in a blue-lit gym during a group fitness class.
Woman performing barbell squats in a busy gym, black and white fitness photography.
Women in black activewear performing floor exercises on yoga mats during a group fitness class in a gym.
Black and white photo of women doing Pilates exercises with medicine balls in a dark studio with CLB branding.
Woman in black dress holding UTR Join The CLB tote bag, wearing white sneakers, standing on a white car outdoors.
Seven diverse women in black athletic wear posing on a Land Rover SUV on a city street.
Two women with black BTY CLB tote bag and matching shirts outdoors near a vehicle.
Group of women in black outfits posing on and around a Jeep with UTR signage on a city street.
Woman in silver dress carrying a tall stack of Pizzabeppe.nl pizza boxes at a nightclub event.
A woman tilts her head back as a man pours champagne from a bottle into her mouth at a nightclub party.
Smiling athletic man sitting on gym floor wearing gray t-shirt, black shorts, and Adidas sneakers with water bottle.
Woman in white sneakers gripping a Technogym barbell with weight plates on a gym floor during a weightlifting session.
Women performing barbell squats in a vibrant fitness studio with neon lights during an intense group workout class.
Group fitness class at Body Club with instructor leading step aerobics under disco ball lighting.